Smashbrand’s integrated, data-driven approach to CPG packaging design focuses on what drives purchase while leaving the fluff behind. We design packaging that wins customers — not just awards.

Our team is made up of former brand managers from the world’s most successful CPG companies and leading research firms who understand your business challenges and market dynamics. Together, we deliver ideas and designs guaranteed to win with consumers.

We start testing long before the concept phase so that consumer feedback always informs design. Then, using a stage-gate process, we continue to test our work at every decision point. 

This integrated, data-driven approach eliminates subjectivity, allowing us to iterate through creative development and maximize your CPG brand's market potential with confidence.

Our PREformance™ Testing Suite spans all aspects of our packaging design process — design, positioning, and innovation.  

Iterative package design testing to ensure every decision is backed by data so your packaging not only looks great, but performs on the shelf.

Category Baseline Test

Gain a comprehensive understanding of your product's position within the competitive landscape, identifying key opportunities for growth.

Pack Words Claims Test

Optimize front-of-pack messaging to maximize consumer appeal and drive purchase decisions.

Package Design Screener Test

Evaluate initial design concepts by stripping away many of the pack messaging elements, leaving just enough context for consumers to understand.

Purchase Intent Test

This quantitative test shows the lift in purchase intent for brand refreshes, redesigns, or new products by simulating consumer behavior in a retail setting.

Map key purchase drivers and position products for success by understanding and responding to consumer behavior and preferences.

Attitudes and Usage (A&U) Study

Understand how consumers view different products and their needs within that category.

Product Positioning Test

Uncover what a product actually communicates at the shelf.

Integrate consumer insights early and often to validate concepts in a realistic context and optimize market success.

Understand how new product concepts perform in the market.

Guide projects away from risk toward validated ideas aligned with existing brand perceptions.

Contextualize decision-making and get feedback from consumers to understand product viability.

Refine the communication strategy of your new or refreshed products.

Consumer testing is not just a step in the Smashbrand process — it's the foundation upon which we build successful FMCG brands. To learn more about our services and how we can work with your business, fill out the form below, 

Measure the lift in purchase intent for new product concepts. 

I’ve worked with SmashBrand on several projects and they always drive big results.

They are uniquely able to put aside personal feelings and validate all of the recommendations that they give you.

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